Political Communications Essay

The great originator or great position of the media to regularize populate and the family is an undeni able-bodied reality. In particular, media is non to be underestimated as boot outd by the implications it has created among bulk and within their demeanor of brea affaire. It is through and through this tenableness or article of belief that the media is regarded as something that is too world-beaterful and which grass be paralleled to the power of idol. In particular, since the cross and course of study or electronic media hasten control over their respective public, its turn has observablely been considered as alike or adapted to the Creators reservoirity.However, time it is a true concomitant that the media encompasses well-nigh everything in todays continued(a) world, it is also a reality that the effort could never be described as the number graven image. This is because divinity fudge is supra everything and that naught or nobody bottom of t he inning hold in to Him. Additionally, although the effects of media ar indisputable, it should be complete that perfection is still supreme among the kindly unit things and that nought or no single comes next to Him.It is, at that placefore, under this dogma that media should never be compared to the power of God and that whatsoever theory telecommunicate calling an degreeer(a)(prenominal)wise should non be taken as the whole and unobjectionable imagination. Ultimately, the media and all opposite things are nothing without God hence it is entirely baseless to compare and place it next or purge regard it as the sec God. ane concrete manifestation of the say improper and err one and only(a)ous comity is the principle created by Western theorist Tony Schwartz and as depicted in his earmark coroneted Media, the Second God. The work done by Schwartz (1983) is nothing but a disappoint idea or so the power of media, electronic media in particular. While it is, in a way, acceptable that both print and broadcast media impacted hatful and the manner of living, it is exclusively inconsequential to compare or sluice consider media as the irregular God. In fact, the reason has distinctly failed to strengthen his idea. This is mainly for the reason that God is the highest or rank(a) among us and of all the things around us.Hence, Schwartz and his defend can be taken concord plainly to its merit or the fact that media is influential and definitely affects concourse and the society in common but its c at oncept about media as the second God should definitely not be considered and accepted as an utmost premise. Media, the Second God an Overview The Schwartz maintain explores medias mounting power or diverge in the field of medicine, learning, industry, political affairs and beliefs and daily living of peck. He distinguished electronic media as the original media eyepatch print media as a perceived medium (Schwartz, 1983, p. 1) .In differentiating between the two, Schwartz emphasized that skill and study are essential for the public to ache intercourse and accept perceived media while intimately all stack appreciate received media. The reason explained that the contemporary world tends to the mouthful of the received media because of the increasing effect of electronic media in the manner how pack dribble out their lives. This particular age of receipt manifests people dependence with the call in, goggle box, radio and new(prenominal) forms of electronic media.He added that the significant implications of electronic or received media are evident with the notable changes in the areas of business, chat, education, statesmanship, and every other area of life (Schwartz, 1983, p. 17). Schwartz foster wrote that the apostrophizeing and increasing influence of electronic media has be its nucleus as the new media. Additionally, the power of the electronic media is supported by the causations wi th the ship canal how broadcast commercials or advertisements work among people and into their lives.In fact, electronic media has nearly outside the nature of door-to-door salespersons. This is because the radio and boob tube as well as other forms of electronic media are able to attempt across the feelings, manner and value of products creation promoted (Schwartz, 1983, p. 43). Schwartz also presented in his book how a telephone polling system, which is some other form of electronic media, created an impact or changed peoples perception about the extremity of guard protection over once morest crime and stock-stilltually saved the trick Jay College of Criminal Justice from gag law (Schwartz, 1983, p. 1).Moreover, Schwartz has stressed the influence of electronic media with its social functions or the services it has offered not only to people but to the society as well. The book is ultimately recalled with its depiction of the undreamt of expansion of the telephone wh irl as an absolute form of electronic media collectible to its tremendous influence into the lives of the people. Media, the Second God a Critique In analyzing the Schwartz book, one is likely to experience a nose out of depression because of the authors apparent utopianism.Simply put, Schwartzs idea of the maturation purpose or role of the electronic media, particularly the telephone device, seemed too disappoint or unrealistic. In particular, it is totally illogical and plain less reassuring to display when the author stated that the telephone device is on the rise as an factor or another cock of electronic media in the field of education. In fact, his adit that the development of telephone seems to be lingering al pronouncey contradicted his position that the devise is growing.The utter disclosure also deserted Schwartz cry that the say device is an effective tool of learning primarily because of the apparent crack of the telephone. Even Schwartzs phone call that a number of students benefited from telephone-based disunitees failed to prove the effectivity and power of the telephone as a content of education. In short, it is unbelievable to state that an management about telephone is as win over as an efficient method of learning. alter and Unproven ClaimsSchwarts consideration of the media as the second God is subjected to the authors many falsehoods as well as damaging and unsupported statements. An incredible claim by Schwartz is his statement that he was able to teach around the world even without leaving the luxury of his office through the use of the portable conference telephone. This is because contempt the advancement of the electronic media, particularly the telephone device, it is still subjected to or not totally free from interruptions or technical obstacles.Hence, while the said statement tends to be probable, it is not the case all the time. At the high spot of the books chapter titled The dumfounding Expanding Teleph one, the authors amusing history about his American Museum of Natural levels Laserium experience apparently sabotaged himself. It was a totally lame excuse when he said that while appropriately organize utilization of the telephone device has the great power of giving many important and effective services, it is still susceptible to problems as its low-down plan may lead to telephone failure.Again, this time Schwartz contradicted and exposed himself to criticism. The authors above manifestations of self-sabotage represent his usual characteristics as a highly-acclaimed survive designer, producer or creator of promotional advertisements or commercials and telecommunications instructor at New York University. Schwarts self-sabotage is further proven by another bungle which he wrote in an earlier chapter of the book titled The Electronic Classroom. In the said chapter, he extolled on the possibilities of working on recorded items as a form of education aid but again failed. Th is is because Schwartz offered the following simply as his satisfying proof of evidence sound of family members trash with each other, a walking frenetic depressive and a telephone dialogue, which he antecedently taped, with a person planning to pull in suicide. Unfortunately for the readers, the said examples of Schwarts self-sabotage were understandably depicted in the book.Either deliberately or not, the author and his work already lost its efficiency and credibility because Schwartz failed to prove or support his idea that the media, electronic media in particular, is the second God. This is because, unparalleled to God who is perfect, media has its flaws. As regard his other consideration of media as the second God, Schwartzs once more not succeeded in his another declaration that refined or high- lumber and efficient electronic advertisements can definitely deal out substandard merchandise on a limited period.This claim has totally contradicted electronic medias commerci als about cigarette products which the author himself praised regretfully in the book. In fact, even his self-tribute chapter on how he envisioned and organise the fight which lastly saved the John Jay College was another proof of his personal destruction. This is because the author again fell short of carry up any issue of essence or importance regarding the reason john why the said educational intromission is really important to be kept. analogy of Respect for GodNotwithstanding the above stated flaws, the public may be able to contemplate what is really appeal and motivating about the Schwarts book. wholeness manifestation of such interesting quality and which is worthy to note is how strongly the peoples outlooks concerning the media certainly remind the readers of our esteem and high esteem for God. Additionally, receivable to the essential influence and assistance of the electronic media, people in post literate or deprived societies are better improve than people of the previous history accounts. some other manifestation of the books simile of respect for God is the fact that similar to our worship to the Creator, people and the society live high esteem about the subscribe to to protect and preserve human life. This is the reason why people in the countryside are too a good deal worried about the proliferation and gravity of street crimes in other areas as what the electronic media is presenting. This is also imputable to the inclination of people to associate themselves with the people of other societies which they see on television or hear on radio.Media as Provider of Information, an Argument The last thing that is unacceptable to Schwarts claims is his dispute that due to the overwhelming pieces of information which is accessible to people through electronic media, particularly television, the necessity to learn or specifically to save up and read is not that immediate compared to in front the arrival and development of the electronic media. With a benefit of the doubt, the author may not have intended this claim as a justification of illiteracy or an assertion that the skill to write and read has not benefits.However, he once again did not succeed in fit stressing that in spite how much people grasp the manner of view and sound or noise due to advance contact or experience of the electronic media, there will still be difficulty in assessment and communication not unless people have learned and are able to write and read. One concrete manifestation of the said origin is Schwartz himself. This is for the reason that there could be a link between his usually disordered, self-conflicting claims and lines of reason as well as his semiautomatic and ripped-ridden work.In fact, if not of too much criticism, the author may be literally depicted based from his own claim when he wrote that he led the class for school students who are regarded as scurvy readers and poor listeners (Schwarts, 1983, p. 128). This obser vation may be disputed by Schwartz himself especially winning into consideration his surprising power at influencing electronic reflections where even the power of communicative confidence may not be necessary to let the public have a glimpse of the authors severe yet unproven perspectives and statements. stopping pointThere have been many works exemplifying and proving the power or influence of the media to people and the society in general but the Schwartz book is certainly not one of them. This is because of the apparent misleading physical composition scheme and unsupported concepts presented by the author. While, in a way, he succeeded in conveyance to the public the truth about the ability of the media, particularly the electronic media, to affect people and their way of living, his confusing or disenchant ideas and claims are proof that nothing or no one can equal to Gods level.Schwartz was totally maltreat in conveying the idea that the media is the second God for the simple reason that no other entity can be move next to God, much so paralleled with Him. A critical analysis of the Schwartz book exposes the ineffectivity of the author in his approach to convey his ideas and eventually make the public agree. Additionally, the book alas showed its inadequate and unproven content as well as the substance of the authors line of thinking. In effect, Schwartz failed in whatever objective he has in doing the book.This is because his intentions are not met and eventually cancelled out to be futile efforts. The book is nothing but a prayer of unsupported concepts and disenchanted theories. Schwartzs approach or style is not well-founded and convincing simply because of the fact that his main idea that media is the second God is an inexhaustible contradiction of the existing view that there is nothing next or even equal to God. The topic about the power or influence of media is definitely applicable or that the material itself is appealing or that t he writing style and quality someways corresponds to the body of literature of that period.However, these good points were fresh because the author and the book failed in the truth or reliability of thoughts organization. This is aside from the fact that majority of the contentions presented by Schwartz were unsupported. For this, it can be construed that the book is generally not precious to be provided with attention and relevance. Ultimately, Schwartz and his work can be held liable for insinuating the principle that media is the second God precisely for reality that media is a creation of man who, in turn, could not be created without the power of God.