International Marketing Essay -- GCSE Business Marketing Coursework

International Marketing watch & Gamble originated in 1837, when William Proctor and James Gamble formed a partnership in Cincinnati, Ohio. The partnership flourished making the company a gaining name as principled manufacturer of high quality consumer goods sold at competitive prices. By 1992 Proctor & Gamble was a multinational company with annual gross revenue of almost $30 billion profits exceeding $1.8 billion, and a personality for quality products, high integrity, strong marketing, and conservative management. When P&G grew they became much and more interested in foreign markets. In 1992 they had sold their products in more than 140 countries around the world. In 1991 P&G aft(prenominal) being satisfied with their success with Charmin Bounty and Puffs they decided they wanted to balloon their business to foreign lands. They decided that Canada was the best and most logical woof to make that first step because of its location and free trade amidst Cana da and the U.S. In 1991 P&G found that Canadian Pacific product Company, a large paper company was prepared to see Facelle opus Products, its tissue division. Facelle was a medium sized manufacturer and marketer of tissue, towel and sanitary products. So for 185 million P&G bought the Facelle Co. Proctor & Gamble had to consider many things when entering the market in Canada. create from raw stuff products were inexpensive, widely used and were frequently purchased (on average once every deuce weeks.) Brand swi...