Explain the differences between Brand Manager, Product line Manager, and Market Manager and which of the position is best fit into a specialty food store.

A stigma theater director is responsible for a single stag at bottom a company, who is presumptuousness the authority to operate on an individual basis in coordinating trade activities for one brand. The goal for a brand manager is to focus on implementing marketing protrude for a brand. The advantage of this system is that individually brand manager has more(prenominal) freedom when coordinating the brands marketing plans and activities based on their profess objectives. They think in terms of their brand names; in some other words, each of them focuses on their own train culture, market, society, and benefits. The wrong of this structure is that brand managers may compete with each other on their performances and the utilization of marketing resources in the company, which may harm the long-term profitability of the company as a whole. A proceedsion line manager manages all of the brands and growths deep down a fruit category. The advantage is that the growt h line managers can cut indorse a more specific marketing mix and be a better target market profile to opponent product line when there are different varieties of products within one brand, which means better specialization in marketing. However, the product line managers have some limitations because each manager all the same has to work with other product line managers to ensure that their marketing activities reflect the same brand image.

For example, Apple makes various electronic products from computers to walkman. Yet, they all emphasize on the brand image of innovativeness and matchless design. All o f Apples product line conveys high quality ! instead of mixing up with some cheap and durable products. However, if the product lines become diversified, the brand image may deliver a contradictory message for different products to the consumers. For example, RJR-Nabisco used to produce two cigarette and cookies, which are two very distinct products beneath one... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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