Data Warehouse: Understanding Rei

John Smith Dr. Daniels 2/14/13 Chapter 5 Video Case 1. Data warehouses store authoritative as well as historical entropy and are utilize for creating trending reports for senior management reporting such as annual and every quarter equivalences. REI is building a data warehouse because they want to better dispense their customers with their products. The data ware house allows REI to make the customers experience with their confederacy a much more fulfilling one ensuring their return. 2.Consumer cooperatives have some disadvantages in comparison to tralatitious firms. Consumer cooperatives require a high level of government activity. Because the consumers are circumstances to make many decisions there are more legal responsibilities for the union. The company must listen to the consumers and also provide rules that the consumer cooperative must come out as a whole. While it is great for the consumers to be so involved, traditional firms have less of a hassle and dont acqu ire to take so many extra steps when making decisions. . REIs data warehouse exit allow them to create more merchandise strategies, specifically on their online shopping Website. With the use of the data warehouse, REIs website will be able to recognize customers when they enter on to the Website. By doing this, REI outhouse tailor products or information to the customer each time they log on. 4. Some risks of creating a data warehouse would be organization.Without proper organization the company will not be able to achieve the strategic objectives set out by top management. This will make the company seem unprepared and ultimately give their customers an unpleasant experience. 5. REI chose to work with IBM data technology because IBM has very effective and organized systems that make managing the data warehouses simple and easy. This allows REI to make effective strategic objectives and marketing strategies for the company to follow and accomplish.