The New Face of Black Feminine Beauty Essay -- Hairstyles Beauty Adver

The in the buff Face of coloured Feminine Beauty Since the early 1900s, Black women select had a fascination with their hair. More explicitly, they have had a fascination with at onceening their hair. The deficiency to be accepted by the majority class has caused them to do so. though the image of straight hair as being better than impolite hair still hasnt left the Black community, there has been a surge of non straight hairstyles since the nineteen sixties. Wearing more(prenominal) natural hairstyles, which ironically enough include weaves and hair extensions has been considered to be more empowered and more enlightened. However, this image comes with a price, and though it appears the natural hairstyle movement has advanced Black women, it has actually set them back. The color of the ad is done in brownnesss, land tones. The signifier in this ad is the colorless sketch drawing of a woman that takes up one page of the two-page ad. She is a symbolic, versus an iconic sign, because the images that attract people to assume the picture is of a Black woman atomic number 18 learned, symbols such as thick lips and the way her hair looks, not straight lines, but dotted. The signified is a Black woman, with natural hair, presumably pretty. The next part of the ad, and as equally important as the first, is on the second page. Large, in bold, is the word naturally. Beneath it are the lecture If citrus sheen fell on shimmering braids and soothing mist caressed presently twists. How lovely would that be? It has the feel of a poem, and the different shades of brown add to the artistic feel of the page. The artistic feel is important, because it adds the idea of a woman with natural hair as being both Bohemian and sophisticated. Beneath the poem is an introduction to the product. It emphasizes the products natural ingredients, things that attend as though they would be better in a salad binding than on ones hair. However, these ingredients are important. Fir st, the emphasis the naturalness of the product in turn emphasizes the natural state of the projected audiences hair. Secondly, its use of Americanized products instead of typical African products (olive oil versus jojoba oil) separate this ad from the typical natural hair care product ads. This ad is geared towards a late type of Black woman, one who is more elicit in a connection to spirituality and art than to Africa. The actual... ...ce political and socially, the harsher the sweetie myth is used against them. In this case, the punishment for rebelling against the majority culture by adapting a subversive hairstyle, the thinner you have to be in coif to still be considered beautiful. Furthermore, thinness in the Black community is hard to achieve. Typically, Black body structure, food and eating culture doesnt comfortably result in thinness. This is the price Black women pay for this new vista of self. The new face of Black feminine beauty comes with a price. I t alienates tight half of those in the culture that dont fit the standard. small-arm the hairstyle challenges the majority culture, the newfound search for thinness that comes with the hairstyles returns Black women to the confines of sporty beauty standards. The ideology that natural hairstyles bring enlightenment came from the Rastafarian tradition. However, what new ads and cultural myth discount is the religious dimension that the Rastafarians placed on their hair. Natural hair doesnt mean immediate spiritual or intellectual wisdom. What at first seems to be the advancement of Black women, shows the rearward regression of Black beauty.